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familiar brand

См. также в других словарях:

  • Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …   Wikipedia

  • brand-aware — UK US adjective ► MARKETING, COMMERCE familiar with or preferring a particular brand, or familiar with different brands that exist: »Consumers have become far more brand aware …   Financial and business terms

  • brand-name — /brand naym /, adj. 1. having or being a brand name: nationally known brand name food products. 2. Informal. widely familiar; well known: Several brand name personalities will be performing at the benefit. [1920 25] * * * brand name UK US… …   Useful english dictionary

  • brand awareness — ➔ awareness * * * brand awareness UK US (also brand awareness) noun [U] ► MARKETING, COMMERCE the degree to which people are familiar with or prefer a particular brand: »The objective is to develop positive attitudes and build brand awareness… …   Financial and business terms

  • Brand piracy — is the act of naming a product in a manner which can result in confusion with other better known brands. It can occur with either partial integration of the name of the better known brand, or simply by changing the spelling of the product s name …   Wikipedia

  • Brand blunder — refers to the goof ups associated with the branding of a product, especially a new product in a new market. There could be many reasons for such slips. For example, the lack of understanding of the language, culture, consumer attitude etc.There… …   Wikipedia

  • brand-name — /brand naym /, adj. 1. having or being a brand name: nationally known brand name food products. 2. Informal. widely familiar; well known: Several brand name personalities will be performing at the benefit. [1920 25] * * * …   Universalium

  • brand-name — brand′ name adj. 1) cvb bus having or being a brand name: brand name products[/ex] 2) cvb inf widely familiar; well known • Etymology: 1920–25 …   From formal English to slang

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • familiar — familiarly, adv. familiarness, n. /feuh mil yeuhr/, adj. 1. commonly or generally known or seen: a familiar sight. 2. well acquainted; thoroughly conversant: to be familiar with a subject. 3. informal; easygoing; unceremonious; unconstrained: to… …   Universalium

  • brand name — noun a name given to a product or service • Syn: ↑trade name, ↑brand, ↑marque • Members of this Usage Domain: ↑Sectral (for: ↑trade name), ↑Xanax ( …   Useful english dictionary

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